Live Challenge

Monetise Your Expertise:
The Live Challenge

Five days. One offer, built and ready to sell.

Join me live, 5.15pm every day, 14th to 18th September. By Friday you'll have a real offer, priced and ready to launch using your existing knowledge.

£297 (£95 for existing STC members)

Starts Monday 14th September. Doors close Sunday 13th September 9pm.

What is it?

This isn't a course you work through alone

It's five lessons, five live calls, one week.

Each day I'll walk you through that day's lesson live at 5.15pm UK time, and we do the thinking and the deciding together in real time. No going away to "have a think about it." You leave each call with a decision made and a specific action.

By Friday, you have a live offer with a price, ready to launch and get your first sale.

Everything is recorded and lives in the community on Mighty Networks, so if you miss a call or want to go back, it's there.

What you leave with

  • An offer ready to sell.
  • Clarity on who you're selling to and why it matters (individuals or organisations, side income or something bigger)
  • One offer idea, chosen and shaped, not five vague ones
  • A price that makes it worthwhile
  • A plan for landing your first client or customer
  • Access to the STC community for support after the challenge ends

Is this you?

If this sounds familiar, you're in the right place

  • You've got expertise from years in corporate.
  • You don't know how to package it into something you can sell.
  • You think you need a bigger following, a website, or six more months of "getting ready." (Hint: you don't!)

How it works

Overview

Monday to Friday, 14th to 18th September. Each day: one short lesson every morning (reminder sent by email), then a live call at 5.15pm UK time where we work through it together and you make a decision.

  1. Day 1

    What to Sell

  2. Day 2

    Choose Your Format

  3. Day 3

    Price It and Package It

  4. Day 4

    Set Up to Sell

  5. Day 5

    Make Your First Sale

What's included

Everything you get

  • 5 live daily calls with Lesley, 5.15pm UK time
  • 5 structured daily lessons
  • All call recordings, in the community
  • Community access on Mighty Networks for one month, with the option to continue for £29/month after

Price

£297 general admission

£95 for existing STC members

FAQ

Questions, answered

What if I can't make a live call?
Every call is recorded and posted in the community, usually within a few hours. You won't fall behind.
Do I need to already know what I want to sell?
No. That's what Day 1 is for. Come with your expertise, not a finished idea.
Is this the same as the Monetise Your Expertise course?
It's built on the same framework, but live. You get the accountability and decisions made in real time, in a group, with me there each day, rather than working through it solo.
What happens after the week ends?
You keep everything you've built, and you keep access to the course material. Community access can continue after the first month for £29/month if you want to stay.
I'm already an STC member. Do I still need to pay?
Yes, but at the member rate of £95.
I already bought the Monetise Your Expertise course. Can I join the live challenge?
Yes, absolutely. Come and join us and get your offer ready to launch.

Ready to build your offer?

Five days from now you could have a real offer, priced and ready to launch.
Join me live from 14th September.

Doors close Sunday 13th September 9pm.